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Marriott unifies loyalty programme Today's News


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From August, Marriott International will link the benefits for Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) members.

Members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards, and SPG accounts into a single account. A new programme name will be introduced in 2019, but for the time being Marriott Rewards, Ritz-Carlton Rewards, and SPG will continue operating under their own names.

All hotels throughout the portfolio will remove blackout dates for points redemptions, and a Free Night Award chart with peak, standard, and off-peak pricing will be adopted. The chart will launch with standard pricing in August, and will add off-peak and peak in 2019.

Also, beginning in August, travellers will be able to book stays across the entire portfolio on Marriott.com, SPG.com, and the Marriott and SPG apps, or by contacting customer engagement centres.

Earning points and achieving elite status

Under the unified benefits, a single points currency will be introduced. SPG members who combine their accounts in August will have their points balance tripled. While SPG, Marriott Rewards, and The Ritz-Carlton Rewards members will earn 10 points for every dollar spent at all brands, except Residence Inn, TownePlace Suites, and Element, which will be five points per dollar spent. Members will also begin earning points for food and beverages, and other qualifying incidentals. 

From August, earning Silver elite status after 10 nights, and Gold elite status after 25 nights, will become standard across all three programmes. Earning Platinum elite status and Platinum Premier elite status for Marriott Rewards and The Ritz-Carlton Rewards will align with SPG’s current offering, at 50 and 75 nights respectively.

In addition to this, all Platinum members with over 100 nights and $20 000 (R240 000) of spend will gain access to the Ambassador programme, along with all the benefits for that tier. Members who have achieved Lifetime status will continue to have their status recognised. 

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